About this site
A practical course on vibecoding for business school students. Designed to be taught in class, taken independently online, or used as a reference.
Philosophy
Most "AI for business" content treats AI as a black box and teaches the prompts. This site treats AI as a tool you direct, and teaches the judgment — when to use it, how to know if it worked, when to stop. Business students don't need to become engineers, but they do need to be able to build, evaluate, and ship.
How to use this site
If you're taking the course from scratch, start at Module 0 and work straight through. If you're using it as a reference, the case library and reference section are organized for drop-in use.
Status
This site is in active development. Modules 0 through 4 and Module 6 are fully written; Module 5 (Scaling up) has an outline and will be filled in over time. The case library is growing case by case.
Credits, use & permissions
This site was developed jointly by Xiaoyang Long and Jordan Tong, Wisconsin School of Business, University of Wisconsin–Madison.
© 2026 Xiaoyang Long and Jordan Tong. Except where noted, the materials on this site are licensed under Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International (CC BY-NC-SA 4.0).
In plain terms: you are welcome to use, share, and adapt these materials for teaching and learning. Three conditions apply. Credit us — any use or adaptation must attribute Xiaoyang Long and Jordan Tong (Wisconsin School of Business, University of Wisconsin–Madison) and link back to this site; presenting the materials as your own is not permitted. Noncommercial — you may not sell these materials or use them in commercial offerings. Share alike — if you adapt them, your adaptation must carry this same license. For uses beyond the license — commercial use, or institutional adoption at scale — contact us.
Feedback is welcome — please send it to Xiaoyang Long (xiaoyang.long@wisc.edu) or Jordan Tong (jordan.tong@wisc.edu).